The festive season is coming in throughout the year. As a time when consumers become extra enthusiastic about shopping, it is a great opportunity to boost your sales and revenue. In fact, in 2020, consumers spent around $7.65 billion online on Black Friday alone, and 52% of consumers plan to spend the same, if not more, than last year.
General holiday tips/best practices
Before we dive into specific tactics and campaigns to run, let’s first cover some general guidelines that will aid individual stand out above their competitors and boost the success of their efforts.
1. Start preparation now
While July to September is the ideal time for businesses to initiate preparations for holiday season sales, it is surely not too late to start now. As a smaller business and equipped with the tips in this post, individual still have sufficiently of time to come up with a campaign or program to increase their revenue.
Here’s what to consider when preparing business for the holiday season:
• Product inventory
• Marketing strategy
• Promotional materials
• Sales and offers
• Advertising budget
• Your customers
2. Be COVID-19-conscious
This year, individual will more than expected need to make adjustments to their marketing copy, preferred channels, and proposals in order to keep their customers safe and to appeal to their new pandemic priorities. Also, while it can be cooperative to check their reports and holiday stats from last year to see top-performing products and channels, popular discounts, product return rates, and more, keep in mind that this year is very diverse from last, of course.
3. Choose the right marketing channels
Choosing the right marketing channels to promote holiday campaigns will help individual to ensure the time, money, and energy spent are all worth it. It will also aid individual to better target their audience and cater their messaging, ensuring more success and sales. There are a number of channels to choose from, comprising:
• Social media
• Search engines
• Email marketing
• Offline marketing
Every marketing platform is unique and has a different kind of audience, and not all of them are going to be the best fit for individual business. Take a look at their marketing metrics from this past year and see if they can pinpoint them top-performing channels. This can aid them prioritize the implementation of the holiday marketing tips in this guide.
4. Create unique and seasonal landing pages
Numerous businesses make the mistake of not creating separate landing pages for their product and service offerings. Not only are campaign-specific landing pages a must, but it can also be co-operative to give individual businessperson landing pages a holiday theme or flare. Make it clear that individual businessperson offering something special for this specific time.
With a landing page for each product or service, businessperson can provide customers with a clear picture of each of their special offers, and since they will have all of the details and a single call to action on one page, their holiday conversion rates are expected to rise.
There are numerous landing page builder tools that they can use to create beautiful landing pages for their website. Use a reliable and feature-rich landing page builder tool that is pocket-friendly and provides them with everything to create landing pages for their sale.
Here are some important tips to create high-converting landing pages for your sales:
• The page must be well-thought-out in terms of user experience.
• Don’t contain too much text on page; just provide the vital details.
• Make the page scan able so customers can simply identify what’s in it for them.
• Use a suitable call to action, strategically placed on the page.
• Make it crystal clear as to how users can buy & apply discounts.
• Clear the path for customers so they can complete the desired action in a few simple steps.
• Use countdown timers to add enthusiasm and a bit of a scarceness effect.
• Guarantee the landing page is mobile-optimized. Most people use their smartphones to shop online, so this can play an important role in realizing success with festive sales.
5. Start early but end later
People go crazy to shop for the holidays and are eagerly looking for discounts and offers, so, businessperson can easily win the match if they start their holiday marketing before the competition does, and even extending their promotions to go on longer than that of their competition. I have used this strategy myself in previous years and it has helped me to generate six-figure results before the official “arrival” of the holiday season. Businessperson can use the same strategy to boost their revenue too.
6. Ensure business can handle surges in demand
Before launching holiday marketing and advertising campaigns, do a final check to guarantee that everything is prepared according to the plan and that businessperson can handle a increase in orders and sales. This contains making sure that:
• Businessperson/individual have enough inventory so there is no shortage of products, or a backup plan for if they do run out.
• Their staff is prepared and trained for higher demands than normal
• Their website is able to manage sudden high-spikes in traffic. Businessperson may need to contact their website host to confirm this.
7. Run time-limited sales
Running popup online sales is another way to boost sales during festive shopping time. With this method, individual increase their discount or offer an exclusive deal just for a few hours, such as by rising a 45% off discount to 50% off for one hour only. They can even do this 2-3 times in a day and multiple times during the sale. Here are some more tips for using hourly or time-limited sales:
• Use pop-ups and countdown timers to alert users about limited-time sales.
• Use different discount coupons for each sale to track mostly popular deals or time slots.
• Encourage the sale on website and through social media and email.
8. Create gift guides
To come up with the best gifts for their substantial others, children, parents, friends, and relatives, people search on the internet—Google particularly. By creating gift guides, businessperson can aid their audience members, attract more customers, and increase their SEO.
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