1. Offer freebies
Offering something free is a great strategy to increase sales because customers love to get things for free. During the festive season, people are in shopping/money-spending mode, so offering something free will be like a breath of fresh air to them, and may even inspire them to buy. Businessperson can give free gift cards, free products, or free shipping to their customers.
Free shipping is nearly a must for festive sales. Consumers are attracted to that kind of offer and chances are, their competitors are offering it, so don’t give them a chance to steal their customers.
If businessperson are budget-conscious, just make sure they do the math so that their offers are valuable to their customers as well as ultimately profitable for them. They will need to calculate their product cost and profit margins to create proposals like “Buy 3 and Get 1 Free” or “Spend $100 and get $15 Off.”
2. Run referral discounts
Referral marketing is always an effective strategy but it works really well during the holidays. Encourage customers to refer their products to someone else by offering a discount. This will aid businessperson to grow their sales and revenue without costing much, and best of all, their customers are promoting their business for them.
3. Try out virtual reality
The world is showing unprecedented online behaviour due to social distancing. So, if businessperson are an ecommerce business looking for holiday success, they may want to lean on virtual reality features to allow consumers to tour and browse their products from the safety of their homes. This is a new technology, but being an early adopter can safeguard long-term gains.
4. Create organic Facebook posts
With more than 2.7 billion active users worldwide, Facebook can proposal a targeted audience for just about any business. It is great for both finding new and reengaging present customers.
Facebook proposals a diversity of sub-channels to reach out to target audience during the holidays:
Posts to Facebook Business Page
• Facebook Messenger
• Facebook Stories
• Facebook Marketplace
• Facebook Groups
• Facebook Ads
5. Advertise products on Facebook
Also, businessperson can use Facebook ads to increase their reach and revenue during the holiday season. Facebook ads are reasonable, even for local businesses.
Follow these tips to run effective Facebook ads:
• Install the Facebook Pixel on businessperson website now, so they can retarget visitors during the holiday rush.
• Start creating promotional collateral now, like physical banners and signs, promotional videos, and ad copy. Businessperson may even want to start testing out ad copy so they can ensure they are running the highest performing ad when it matters most.
• Create and submit Facebook ads a few days to a week in advance, since Facebook may take more time to review & approve ads as we get closer to the holidays.
6. Leverage Instagram posts and ads
Instagram also has abundant potential to increase sales revenue this festive season. Instagram users are extremely engaged, and the platform has been shown to generate ten times more engagement than other social media platforms.
With a proper Instagram holiday strategy, businessperson can see success. Here are a few tips to do that:
• Make sure businessperson Instagram account is a business account. Business accounts come with analytics that will aid them to make the right decisions.
• Find influencers with the same target audience to cooperate with. They will assistance to get more exposure and sales during the sale.
• Share customer success stories, positive reviews, and pictures of happy customers. The trust feature plays a significant role in the purchasing journey.
• Use hashtags to increase organic reach, spark engagement, join conversations, and show authority. This contains location-based hashtags, industry-specific hashtags, trending hashtags, and custom hashtags. For custom hashtag, go for something inspiring and authentic.
7. Run a Google Ads campaign
Running Google Ads during the festive season can benefit businessperson get discovered by and win over new customers. Think about the terms consumers in their target audience are searching for when they go onto Google during this season.
8. Send out marketing emails
Email marketing is among the best channels to cultivate leads into customers and maintain loyal customer relationships. If businessperson have been building their email list throughout the year, this will be an asset during their holiday email marketing campaigns. They can announce their holiday promotions and events, and contain links to their SEO posts. Just be sure to track best practices such as segmenting and personalizing to get the most success, and to write effective holiday email subject lines so that the emails get opened.
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